JENNIFER CARRASQUILLO, B. Comm.MARKETING MANAGER
E-MARKETING | STRATEGIC & TACTICAL PLANNING | PROJECT MANAGEMENT
Driven and loyal Marketing Manager with a proven track record of leading teams to successfully deliver projects within timeline and budget requirements. Extensive international experience, collaborating with executives, managing creative development, user interface testing and SEO/SEM strategies. Astute at developing processes and best practices, measuring and maximizing organizational and project effectiveness. Recognized for outstanding management skills, successfully leading and mentoring multiple teams to execute marketing plans and projects.
Areas of Expertise:
· Project Management
· SEO Marketing Analysis
· Website Content Development
· Proposal Development
· Budgetary Management
· Presentations & Public Speaking
· Relationship & Rapport Building
· Staff Leadership & Motivation
· Staff Training & Development
KEY ACCOMPLISHMENTS
· 4+ years experience leading multiple teams, implementing projects which maximize marketing presence.
· Managed annual budgets of $10M, identifying plans, gaining approval and maximizing return on investment.
· Provided leadership for 22 direct and indirect reports including writers, designers, creative and SEO teams.
· Built relationships with key decision makers, affiliates and vendors, negotiating accounts and cost savings.
· Coordinated project specs, translating and communicating information between IT and marketing teams.
PROFESSIONAL EXPERIENCE
Online Media Strategist, Immersion Media, Toronto, ON Canada 2010 - Present
· Executed campaigns, defining and coordinating creative, technical, legal and reporting requirements.
· Created and presented marketing strategies, providing recommendations, result projections and rationales.
· Managed campaign projects, delivering project to pre-defined budget, volume and performance goals.
· Identified, developed and tested online media and e-mail campaigns, providing end to end project ownership from evaluation, negotiation, implementation and optimization to post-analysis and reporting.
· Developed testing programs, evaluating relative performance of creative, placement and list variables.
· Cultivated relationships with media partners, developing accounts and improving campaign performances.
Marketing Director, 980 Marketing Inc., Toronto, ON 2007 - 2009
· Developed new business, leveraging networks of media affiliates, “white hat” SEO and email marketing methods.
· Collaborated with outside consultant, developing new affiliate tracking and reporting system, establishing proposal and reporting requirements, ensuring complete system functionality.
· Hired and managed staff of 22 professionals, maximizing performance through training and development.
· Managed content and writing staff for 30+ websites, granting final approval for 50+ articles per day.
· Improved usability and user interfaces in pre and post production environments for 30+ websites, utilizing analytics tools and A/B testing to assess preferences of end users.
JENNIFER CARRASQUILLO, B. Comm. Page 2 of 2
PROFESSIONAL EXPERIENCE (CONTINUED)
Marketing Manager, Information Data Management (IDM), Panama City, Panama 2006 - 2007
· Developed and implemented launch plans for new campaigns, effectively allocating budgets to maximize ROI.
· Updated management and senior executives on metrics analysis, emerging trends and campaign performance, effectively communicating results to key stakeholders.
· Enhanced efficiency, quality and cost effectiveness of lead generation and conversion strategies for online and offline properties.
Assistant Marketing and Promotions Coordinator, Budget Rent-a-Car, Panama City, Panama 2005 - 2006
· Improved sales and customer service effectiveness, analyzing current service levels, presenting findings and actionable improvements to management.
· Spearheaded recruitment process, increasing customer service and sales staff with English speaking ability.
· Led corporate fundraising activities, generating donations on behalf of the Panama Telethon, presenting cheque on national television broadcast.
· Translated website, marketing and promotional material from Spanish to English, working collaboratively with IT and marketing staff.
International Trade & Research Intern, Massachusetts Export Center, Boston, Massachusetts 2004
· Assisted with development and coordination of quarterly export seminars for 60+ attendees.
· Conducted international market research, identifying strategic markets and partnerships on behalf of clients.
EDUCATION
Bachelor of Commerce, International Business and Marketing, Dalhousie University, Halifax, NS 2001 - 2005
· Successfully completed coursework in Marketing, International Business, Accounting, Finance, Operations Management, Organizational Behaviour, Conflict Management and Business Communications.
Self-Improvement Strategies, Anthony Robbins Mastery University 2010
· Date with Destiny, Unleash the Power Within, Wealth Mastery, Life Mastery.
LANGUAGES
Fully Fluent: English
Intermediate - Advanced Fluency: Spanish
COMPUTER SKILLS
Mac and PC
OS: Windows and Linux
Project Management: JIRA
Productivity Software: MS Office including Project, OneNote, Word, Excel and PowerPoint
Design Software and Languages: Basic HTML, Adobe Creative Suite 4 and Flash
REFERENCES AVAILABLE UPON REQUEST
